You may know my work as a photographer shooting artists from Billie Eilish to Erykah Badu, capturing campaigns for brands like Nike and Mercedes-Benz, or directing videos for artists such as Drake and Kaytranada, but much of my work also happens behind the scenes through creative direction.
With over a decade of experience in the industry, I’ve collaborated closely with artists and major commercial brands to shape visual narratives and push creative boundaries. It was my direction that led SSENSE to feature their first rapper and guided Joey Bada$$ through his first fashion editorial, while on a completely different scale, my treatment that won a Dove Super Bowl campaign.
Here are few recent projects. I’ve shared mainly the treatments, since the final work lives on my site and Instagram… but the process itself is where much of the magic begins.
**these links contain confidential information that is not to be shared